Bachelor of Arts in Communication

We think you will enjoy studying Communication with us! This popular degree will make you ready for the corporate and media space by giving you the specific skills and relevant competencies you will need out there. You will be taught hard core skills such as website design, information management and event planning. Knock them dead with the invaluable experience you have gained in multiple small-group discussions and presentations – which you don’t get to do in large public institutions!

Programme Purpose

Corporate Communication

  • To prepare our students to function optimally in a corporate environment as a PR strategist, corporate event manager or integrated marketing communications planner (amongst others)
  • To develop in them the skills to plan and manage a public relations event or create a digital advertising campaign
  • To instil the competence to perform a communication audit and prepare an integrated marketing communication strategy for a real organization
  • To impart all of the skills needed to operate confidently in the boardroom

Media Studies

  • To help you understand the dynamic and ever-changing media landscape, both locally and internationally
  • To teach you to create copy for print, radio and television, as well as produce your own programmes
  • To give you advanced photography skills, including drone photography and animation
  • To develop audio-visual skills such as television and radio presentation and social media blogging
  • To develop in you a critical and ethical stance towards all media content and equip you with a unique set of values which will set you apart in the media space

Qualification Outcomes

You will walk away with the following competencies:

Corporate Communication

  • A set of well-honed skills to research, plan and execute public relations events
  • A deep knowledge of PR strategy
  • The know-how to create designs for posters and advertisements
  • The ability to analyse people’s behaviour in groups and work well in a team 
  • The higher order ability to reason, solve problems, think critically, organize information, plan and make use of mnemonic techniques such as graphic organizers and mind maps
  • A practical understanding of board-room etiquette
  • Confidence in communication research
  • The competence to manage a communication department with honesty and integrity

Media Studies

  • The skill to research, plan and produce a television or radio programme
  • The expertise to compile a newsletter or magazine professionally
  • The ability to research media topics effectively and produce reports in the correct format
  • Voice-production techniques for presenting in public, on radio and television
  •  Vlogging skills (mobile video production)
  • The competence to set up a digital radio station
  • The confidence to become a free-lance journalist or blogger
  • Advanced photographic skills

Degree Details

3 YEARS NQF Level 7

Career opportunities

With a BA degree in Communication, these are just some of the jobs you will be able to do:

Corporate Communication

  • Public Relations Practitioner
  • Event Manager
  • Conference Planner
  • Communication Manager
  • Brand Manager
  • Communication Consultant
  • Corporate Social Investment Officer
  • Affiliate Marketer
  • Sales Representative / Manager
  • Business Reporter

Media Studies

  • Radio / Television Producer
  • Journalist
  • Screenwriter
  • Photographer
  • Photo-journalist
  • Media Planner / Buyer
  • Client Manager
  • Audio-visual Media Practitioner
  • Radio and / or Television Presenter
  • Social Media Specialist and / or Blogger

FURTHER STUDIES

Once you have completed your BA Communication degree, you will be able to continue onto an Honours, Master’s or Doctoral degree in Communication at many universities in South Africa, and world-wide. Take note that you may need to study further to enter certain career paths. For example, you may have to do specialist modules such as advertising design, sound-engineering, editing, drone photography or animation.

Alumni

As proud owners of a BA in Communication, many of our graduates have continued on to post-graduate degrees or now hold top positions in organizations, or own their own businesses. Some of the positions which they hold are: CEO of a media tech company; CEO of their own decor company; Customer Relations Manager; Television Producer; Radio Presenter; Communication Lecturer.

DEGREE CURRICULUM

CORPORATE COMMUNICATION

YEAR 1 | SEMESTER 1

CODE
BHS 151
TITLE
Philos of Education & Serv
CREDITS
8
INFO
CODE
COM 102
TITLE
Communication Theory
CREDITS
8
INFO
CODE
CPT 118
TITLE
End User Computing l
CREDITS
8
INFO
CODE
ENG 142
TITLE
Academic Writing
CREDITS
16
INFO
CODE
MGT 141
TITLE
Principles of Management
CREDITS
12
INFO
CODE
REB 117
TITLE
Values, Char & Pers Enrich I
CREDITS
8
INFO
CODE
TITLE
CREDITS
INFO
CODE
ENG 111
TITLE
Principles of English l
CREDITS
16
INFO

YEAR 1 | SEMESTER 2

CODE
CPT 125
TITLE
End User Computing ll
CREDITS
12
INFO
CODE
ENG 143
TITLE
Studies in English
CREDITS
16
INFO
CODE
HLD 126
TITLE
Principles of Health
CREDITS
8
INFO
CODE
PSY 101
TITLE
Fundamentals of Psychology
CREDITS
12
INFO
CODE
SOC 101
TITLE
Sociology l
CREDITS
12
INFO
CODE
TITLE
CREDITS
INFO
CODE
ENG 112
TITLE
Principles of English ll
CREDITS
16
INFO

YEAR 2 | SEMESTER 1

CODE
BHS 245
TITLE
Research Meth & Design
CREDITS
12
INFO
CODE
COM 212
TITLE
Effective Presententations
CREDITS
12
INFO
CODE
MGT 245
TITLE
Human Resourses Mgnt
CREDITS
12
INFO
CODE
MKT 220
TITLE
Principles of Marketing
CREDITS
12
INFO
CODE
PRL 201
TITLE
Public Relations l
CREDITS
12
INFO
CODE
REB 217
TITLE
Values, Char & Pers Enrich II
CREDITS
8
INFO

YEAR 2 | SEMESTER 2

CODE
BHS 246
TITLE
Research Project
CREDITS
8
INFO
CODE
COM 208
TITLE
Voice and Diction
CREDITS
12
INFO
CODE
COM 222
TITLE
Intercultural Communication
CREDITS
12
INFO
CODE
COM 225
TITLE
Information Management
CREDITS
8
INFO
CODE
COM 299
TITLE
Work Integrated Learning
CREDITS
16
INFO
CODE
PRL 212
TITLE
Public Relations ll
CREDITS
12
INFO
CODE
PSY 225
TITLE
Industrial Psychology
CREDITS
12
INFO

YEAR 3 | SEMESTER 1

CODE
COM 305
TITLE
Business Communication
CREDITS
12
INFO
CODE
COM 320
TITLE
Interpersonal Communication
CREDITS
12
INFO
CODE
COM 329
TITLE
Organizational Comm
CREDITS
12
INFO
CODE
COM 336
TITLE
Web Design
CREDITS
16
INFO
CODE
PRL 310
TITLE
Advanced Advertising
CREDITS
12
INFO

YEAR 3 | SEMESTER 2

CODE
COM 328
TITLE
Corporate Communication
CREDITS
12
INFO
CODE
COM 343
TITLE
Integrated Marketing Comm
CREDITS
8
INFO
CODE
COM 350
TITLE
Group Dynamics
CREDITS
12
INFO
CODE
LAW 318
TITLE
Industrial Relations
CREDITS
12
INFO
CODE
REB 317
TITLE
Values, Char & Pers Enrich III
CREDITS
8
INFO

MEDIA STUDIES

YEAR 1 | SEMESTER 1

CODE
BHS 151
TITLE
Philos of Education & Serv
CREDITS
8
INFO
CODE
COM 102
TITLE
Communication Theory
CREDITS
8
INFO
CODE
COM 115
TITLE
Photography l
CREDITS
8
INFO
CODE
CPT 118
TITLE
End User Computing l
CREDITS
8
INFO
CODE
ENG 142
TITLE
Academic Writing
CREDITS
16
INFO
CODE
REB 117
TITLE
Values, Char & Pers Enrich I
CREDITS
8
INFO
CODE
TITLE
CREDITS
INFO
CODE
ENG 111
TITLE
Principles of English l
CREDITS
16
INFO

YEAR 1 | SEMESTER 2

CODE
CPT 125
TITLE
End User Computing ll
CREDITS
12
INFO
CODE
ENG 143
TITLE
Studies in English
CREDITS
16
INFO
CODE
HLD 126
TITLE
Principles of Health
CREDITS
8
INFO
CODE
PSY 101
TITLE
Fundamentals of Psychology
CREDITS
12
INFO
CODE
SOC 101
TITLE
Sociology l
CREDITS
12
INFO
CODE
TITLE
CREDITS
INFO
CODE
ENG 112
TITLE
Principles of English ll
CREDITS
16
INFO

YEAR 2 | SEMESTER 1

CODE
BHS 245
TITLE
Research Meth & Design
CREDITS
12
INFO
CODE
COM 212
TITLE
Effective Presententations
CREDITS
12
INFO
CODE
COM 215
TITLE
Photography ll
CREDITS
12
INFO
CODE
COM 241
TITLE
Media Theory
CREDITS
8
INFO
CODE
PRL 201
TITLE
Public Relations l
CREDITS
12
INFO
CODE
REB 217
TITLE
Values, Char & Pers Enrich II
CREDITS
8
INFO

YEAR 2 | SEMESTER 2

CODE
BHS 246
TITLE
Research Project
CREDITS
8
INFO
CODE
COM 208
TITLE
Voice and Diction
CREDITS
12
INFO
CODE
COM 222
TITLE
Intercultural Communication
CREDITS
12
INFO
CODE
COM 251
TITLE
Media Production l
CREDITS
12
INFO
CODE
COM 299
TITLE
Work Integrated Learning
CREDITS
16
INFO
CODE
PRL 212
TITLE
Public Relations ll
CREDITS
12
INFO

YEAR 3 | SEMESTER 1

CODE
COM 317
TITLE
Media Writing l
CREDITS
12
INFO
CODE
COM 320
TITLE
Interpersonal Communication
CREDITS
12
INFO
CODE
COM 330
TITLE
Media Critisicm
CREDITS
12
INFO
CODE
COM 336
TITLE
Web Design
CREDITS
16
INFO
CODE
COM 353
TITLE
Media Production II: Radio
CREDITS
12
INFO
CODE
PRL 310
TITLE
Advanced Advertising
CREDITS
12
INFO

YEAR 3 | SEMESTER 2

CODE
COM 318
TITLE
Media Writing ll
CREDITS
12
INFO
CODE
COM 343
TITLE
Integrated Marketing Comm
CREDITS
8
INFO
CODE
COM 350
TITLE
Group Dynamics
CREDITS
12
INFO
CODE
COM 369
TITLE
Media Production III: Video
CREDITS
16
INFO
CODE
REB 317
TITLE
Values, Char & Pers Enrich III
CREDITS
8
INFO

FOUNDATION CURRICULUM

SEMESTER 1

CODE
COM 088
TITLE
Fundamentals of Communication
CREDITS
12
CODE
CPT 133
TITLE
End User Computing lA
CREDITS
8
CODE
ENG 020
TITLE
Basic English - Lang & Voc
CREDITS
20
CODE
MTH 040
TITLE
Math Literacy
CREDITS
12
CODE
REB 117
TITLE
Values, Char & Pers Enrich I
CREDITS
8

SEMESTER 2

CODE
COM 102
TITLE
Communication Theory
CREDITS
8
CODE
CPT 134
TITLE
End User Computing lB
CREDITS
8
CODE
EDU 070
TITLE
Study Skills
CREDITS
12
CODE
ENG 082
TITLE
Academic Language Skills
CREDITS
20
CODE
ENG 084
TITLE
Academic Reading Skills
CREDITS
8

Social Sciences & Education Faculty and Staff

Olivia Bomester
Dean, Faculty of Social Sciences & Education

Carol Sutcliffe
Professor

Linda Griff-Griffiths
Junior Lecturer

Debbie Naicker
Junior Lecturer

Conrad Zygmont
Professor

Sherelle Naidu
Lecturer

Mieke Nell
Junior Lecturer

Xan-Lee Fraser
Lecturer

Thobekile Tshuma
Lecturer

Contract Lecturers

Jilian Appollis
Contract Lecturer

Maryanne De Villiers
Contract Lecturer

Aimee Johnson
Contract Lecturer

Colin Lawrence
Junior Lecturer

Chrisna Richard
Contract Lecturer

Cindy Kotze
Contract Lecturer

Celeste Prinsloo
Contract Lecturer

Tracey Wright
Contract Lecturer

Rina Sharp
Contract Lecturer

Charlene Reinecke
Associate Professor

Christina Naidoo
Contract Lecturer

Bachelor of Arts (Communication)
Corporate Communication

Bachelor of Arts (Communication)
Media Studies